Formula:

Monthly Link Target = (Current RDs × 0.15) + (Competitor Average ÷ 10)

Example:
Current RDs: 200
Competitor Average: 500
Monthly Target = (200 × 0.15) + (500 ÷ 10) = 30 + 50 = 80 links

Adjusted for Site Age:

• 0-6 months: Multiply result by 0.25
• 6-12 months: Multiply result by 0.5
• 12-24 months: Multiply result by 0.75
• 24+ months: Use full calculation

Natural Variation Pattern:

• Month 1: Target × 0.8
• Month 2: Target × 1.2
• Month 3: Target × 0.9
• Month 4: Target × 1.1
• (Repeat cycle)