Template 1: The Value-First Data Outreach

Subject: Quick data point about [their specific article topic]

Hi [Name],

I've been researching [specific topic] for a deep-dive analysis, and your piece on [exact article title] kept coming up as one of the few articles that actually [specific thing they did well].

While analyzing the top 20 articles on this topic, I found something interesting: your article is the only one that mentions [specific point], but the data I've collected shows this is actually responsible for [specific percentage] of [relevant metric].

I just published a study with data from [specific number] of [relevant entities] that expands on your point. The visualization at [specific section] especially builds on what you discussed about [specific concept from their article].

Here's the link if you'd like to see the data: [URL]

If it's useful for your readers, feel free to reference any of the statistics. I've made all the charts embeddable with one click.

No worries if it's not a fit—either way, thanks for the inspiration for the research direction.

Best,
[Your name]
[Credential that relates to the topic]

P.S. I noticed you mentioned struggling with [specific problem from their article/tweet/bio]. I've been using [specific solution] with good results—happy to share details if helpful.

Template 2: The Broken Link Replacement 2.0

Subject: Broken resource on [their page title]

Hi [Name],

I was referencing your excellent guide on [topic] for some research and noticed the link to [broken resource] now [describe issue - leads to 404/requires payment/is outdated].

Since that resource was helping readers with [specific purpose], I thought you might want to know about an alternative that covers the same ground with 2025 data.

I recently created [description of your resource] that includes:
- [Specific feature that replaces old functionality]
- [Additional value you provide]
- [Why it's particularly relevant now]

Here's the link if you'd like to check it out: [URL]

Feel free to use it as a replacement if it helps your readers. If not, no worries—just wanted to help maintain your excellent resource.

Thanks for all the valuable content you create!

[Your name]

Template 3: Strategic Partnership Outreach

Subject: Partnership opportunity for [their company] and [your company]

Hi [Name],

I've been following [their company]'s growth in [specific area], especially your recent [specific achievement/launch]. Congrats on [specific metric/milestone]!

I'm reaching out because I see a natural synergy between what you're doing with [their focus] and our work in [your focus]. We serve the same audience but from complementary angles.

I'd love to explore a partnership that could benefit both our audiences:

Option 1: Co-created research study
- We could survey our combined audiences about [relevant topic]
- Split the costs and effort
- Both publish results with unique angles

Option 2: Integration partnership
- Create a functional integration between our tools
- Co-market to both user bases
- Create educational content about the workflow

Option 3: Content collaboration
- Guest expert features
- Joint webinar or workshop
- Shared case studies

Would you be open to a brief call to explore what might work best? I have some initial ideas specific to [their company] that I'd love to share.

Best,
[Your name]
[Your position]

P.S. I saw your tweet about [specific challenge]. We dealt with something similar last year - happy to share what worked if helpful.

Template 4: The Journalist Relationship Builder

Subject: Quick background on [trending topic they're covering]

Hi [Name],

I saw your piece this morning on [specific article] - the angle about [specific point] was particularly insightful.

I've been tracking [related topic] for the past [timeframe] and noticed something that might add context to your story: [specific insight or data point].

No agenda here - just thought it might be useful background. I work in [your area of expertise] and have been collecting data on this trend.

If you ever need quick background or data on [your expertise area], feel free to reach out. I can usually provide context or connect you with the right sources within a few hours.

Best,
[Your name]
[Your credentials]
[LinkedIn/Twitter]

P.S. Your thread last week about [topic] was spot-on. The point about [specific] mirrors what we're seeing with our clients.

Template 5: The Multi-Touch Follow-Up Sequence

Email 1 - Initial Value (Day 0)

Subject: Resource for your [specific topic] article

Hi [Name],

Your article on [topic] mentioned [specific challenge]. I recently published a free tool that solves this exact problem: [brief description].

Here's the link: [URL]

No response needed - just wanted to share in case it's helpful for you or your readers.

Best,
[Your name]

Email 2 - Additional Insight (Day 7-10)

Subject: Re: Resource for your [specific topic] article

Hi [Name],

Quick follow-up - I just analyzed how [relevant trend/news] affects what you wrote about [topic], and the results were surprising.

[Share specific insight in 1-2 sentences]

Thought you might find it interesting given your focus on [their focus area].

[Your name]

Email 3 - Strategic Ask (Day 20-25)

Subject: Re: Resource for your [specific topic] article

Hi [Name],

Hope you've been well! I wanted to share that the tool I mentioned has now been used by [impressive metric], and users are seeing [specific result].

[Company X] just published a case study showing [specific outcome] using the methodology.

If you think your readers would benefit from this, I'd be happy to provide any additional information or create a custom walkthrough for your audience.

Would this be valuable for an upcoming piece you're working on?

Best,
[Your name]